Lucozade’s ‘Find Your Flow’ was one of the biggest campaigns in 2015, targeting a wide audience of ‘everyday strivers’ with a combination of TV, Radio and OOH. Looking to make a big impact and reposition Lucozade as relevant to everyday dips in energy levels, a further campaign objective was to target a more specific audience of those strivers who are ‘on the move’.
Pioneering study reveals OOH drives significant uplift in smartphone brand actionRead more
At Outsmart we think Out Of Home delivers Impact, Action, Relevance and Creativity. And we think it does these things better than any other medium. But you shouldn’t just take our word for it. Accordingly, in the spirit of Elizabeth Barrett Browning and her well-known sonnet, we asked a variety of ad industry professionals to pen their own love letters to OOH for this first issue of The Outlook.Download now