Lucozade’s ‘Find Your Flow’ was one of the biggest campaigns in 2015, targeting a wide audience of ‘everyday strivers’ with a combination of TV, Radio and OOH. Looking to make a big impact and reposition Lucozade as relevant to everyday dips in energy levels, a further campaign objective was to target a more specific audience of those strivers who are ‘on the move’.
With the ever-growing range of inventory available and the advent of even greater technology being a key role within the industry, OOH welcomes SPACERead more
Advertising’s annual summit – LEAD – brings together over 300 people from agencies, brands and media to debate the role, rights and responsibilities of advertising. Jamie Oliver will headline LEAD 2016, kicking off a morning of industry-wide debate on advertising’s responsibilities.Read more