Industry Standards in Out of Home are set by the Out of Home Standards Committee, representing both Outsmart and IPAO members. Standards make it simpler and easier to buy Out of Home, therefore increasing efficiency and ultimately revenue.
The Language and Reporting Standard is applicable to any business that sends, receives or processes Out of Home reports. This includes Media Owners, Specialists, Agencies and Technology Providers. The Standard will drive adoption of common language, increasing efficiency and ultimately revenue.