Outsmart welcomes Drovo
7th September 2023
We are delighted to announce Drovo has joined the Outsmart family. An out-out-home media owner in the ‘transit media’ category, Drovo places their sustainability mission at its core.
Transit Media is a category where commercial vehicle owners, such as Taxi’s (independent drivers and fleets) earn income from advertising on their vehicles: eye-catching vinyl wraps on the vehicle’s body, or digital screens mounted on the roof.
Drovo has seen rapid growth since its 2019 commercial launch, quietly building the UK’s widest transit media network through partnerships with fleet owners and independent drivers - a network of over 50,000 vehicles. Its platform allows advertisers to integrate brand-building vehicle transit ads with performance-based digital ads and allow real-time performance tracking.
Already carbon-neutral, Drovo aims to incentivise the adoption of electric vehicles, encourage advertisers to use in Non-PVC vinyls, and champion innovations such as CO2-absorbing paint.
Venture-capital backed, category-leading, and capitalising on the digitisation of the wider out of home (DOOH) sector, Drovo plans to build its digital network and expand into mainland Europe in 2023.