Last window of influence

40% of shoppers see Out of Home in the last window of influence.

The Last Window of Influence is our study that examines how OOH is the key medium used to reach shoppers in the 30-minute window prior to a purchase.

This study demonstrated that 40% of shoppers see OOH in this last window of influence.

Awareness of OOH advertising during this pre purchase period increases the likelihood of a consumer finding out more about a product and consequently, buying a product.


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