News

Open Media is proud to announce a third extension to their partnership with BOXPARK, as they take all sites in the Croydon venue into their out-of-home portfolio, making the company the exclusive OOH media provider across 6 BOXPARK locations throughout the UK.

This strategic collaboration sees Open Media appointed as the exclusive OOH media partner across the entire BOXPARK estate, now including Shoreditch, Croydon, Camden, BOXHALL, Wembley and Liverpool. Managing and delivering all media opportunities across these vibrant, high-footfall destinations, Open Media will oversee everything from digital screens to large-format internal and external banners, as well as experiential activations - bringing its award-winning approach to media delivery, content, and brand partnerships to every BOXPARK location.

BOXPARK, known for its innovative spaces and cultural relevance, attracts millions of visitors annually and hosts a dynamic mix of events, pop-ups, and activations. This new development on the already successful existing partnership provides brands with a unique opportunity to connect with highly engaged urban audiences in some of the UK’s most exciting and diverse locations. 

Following the launch of 12 strategically positioned internal D6 screens across BOXHALL, BOXPARK Camden, and BOXPARK Shoreditch, alongside the integration of external banners at BOXPARK Shoreditch and internal banner assets at BOXPARK Wembley earlier this year, the network now delivers brands a unique portfolio of high-impact opportunities across some of London’s most vibrant cultural destinations.

Throughout the FIFA World Cup, Midnite became the first brand to capitalise on Open Media’s unique cross-venue advertising opportunity at ‘The Home of the Fan’, by transforming all locations nationwide into a fully branded fan experience, “turning BOXPARK green” for the duration of the tournament. 

The campaign saw Midnite dominate advertising across BOXPARK’s flagship venues, creating a highly visible presence at some of the UK’s most popular destinations for live football viewing. The activation also generated significant social media engagement, with viral fan celebrations amplifying the campaign’s reach well beyond the venues themselves. By combining premium out-of-home media with authentic live sporting experiences, Open Media enabled Midnite to connect with audiences at scale in a meaningful and memorable way, demonstrating the power of immersive, venue-led advertising to drive both brand visibility and cultural relevance during one of the world’s biggest sporting events.

This extended partnership presents brands with a cohesive, multi-venue opportunity to connect with audiences across BOXPARK’s vibrant destinations, using one media owner for increased ease and flexibility. By leveraging these cross-venue activations brands can amplify their campaigns to create a +27%* uplift in brand recall versus single-site campaigns, and Open are anticipating a huge year ahead with activations targeting more major cultural moments in 2026 and beyond.  

All digital and banner opportunities within BOXPARK Croydon are live and available to book from the 1st August. 

Mike Smith - CEO & Founder, Open Media.

We're incredibly excited to be extending our partnership with BOXPARK and becoming the exclusive out-of-home media partner across its entire estate. BOXPARK has created some of the UK's most influential cultural destinations, and we're excited to build on that foundation together, delivering bold, innovative advertising experiences that set a new benchmark for out-of-home media.

By bringing every venue into one connected network, we're giving advertisers the ability to engage audiences at scale through premium, experience-led media environments that deliver genuine impact. 

We look forward to continuing to innovate alongside the BOXPARK team and unlocking even more exciting opportunities for our clients in the years ahead.