News

Bauer Media Outdoor UK has launched Powerful Posters University, a free online course designed to help people in the early stages of their careers in advertising and media understand what makes great Out of Home (OOH) campaigns memorable and effective.

Developed as part of Bauer Media Outdoor’s Powerful Posters series, which explores how to master creativity in outdoor advertising, Powerful Posters University builds on the series' inspiration to help the next generation of advertising talent craft better OOH campaigns.

Created primarily for those with less than three years’ industry experience, the course provides practical guidance through modules covering the foundations of effective OOH advertising, from the fundamentals of strong poster design and the science behind how brand memories are formed, to the importance of inclusive media planning and how brands can push creative boundaries through standout special build executions.

The course delivers insights from Bauer Media Outdoor experts, with introductions by Ben Hope, Marketing Director at Bauer Media Outdoor and Dan Dawson, Global Chief Creative Officer, Empirical and Co-Host of the Behind the Billboard podcast.

Ben Hope, Marketing Director at Bauer Media Outdoor, said: 

“As our industry continues to evolve, it’s important that we invest in the next generation of talent and give them the tools, knowledge and confidence to create exceptional Out of Home work. Powerful Posters University brings together insights and best practices, making them accessible to anyone starting their career. We hope the course inspires emerging talent to think creatively, challenge conventions and unlock the full potential of the medium."

Dan Dawson, Global Chief Creative Officer, Empirical and Co-Host of the Behind the Billboard podcast, said:

“The best Out of Home work isn’t just eye-catching – it’s instantly understandable, emotionally engaging and impossible to ignore. Throughout my career and through Behind the Billboard, I’ve had the privilege of working with and hearing from some of the world’s best creatives about what makes great outdoor advertising work, and Powerful Posters University brings many of those principles together in one place. It’s a brilliant resource for anyone starting in OOH, helping the next generation build the confidence to create work that people will remember long after they’ve walked past it."

Powerful Posters University is now open for enrolment.

To find out more or enrol, visit the Powerful Posters University website.

For further information, please get in touch.