News

Route Media has strengthened its growing Out of Home (OOH) network with the launch of four new premium digital screens in two of Cardiff's busiest locations – Culverhouse Cross and Queensgate Roundabout, Cardiff Bay.

The expansion sees two large-format digital screens installed at Culverhouse Cross and a further two at Queensgate Roundabout, creating even greater opportunities for brands to reach audiences across some of the city's busiest commuter routes.

Positioned on the A4232 Cardiff Link Road, which connects Cardiff city centre, Cardiff Bay, the M4 and the Vale of Glamorgan, both locations benefit from exceptionally high daily traffic volumes and offer advertisers exposure to well over 100,000 vehicle movements every day across the four screens, making them some of the most prominent roadside advertising opportunities in South Wales.

The investment further strengthens Route Media's Cardiff network, giving advertisers access to key gateways into the capital while reinforcing the company's commitment to expanding premium Digital Out of Home opportunities across Wales.

Dean Jones, Sales & Marketing Director at Route Media, said:

"These new locations are a significant addition to our network. Culverhouse Cross and Queensgate are two of Cardiff's most recognisable commuter locations, giving brands an opportunity to be seen by thousands of people every single day.

As demand for Digital Out of Home continues to grow, we're committed to investing in premium locations that deliver real impact. This expansion is another step in our long-term vision to build the strongest digital advertising network in Wales."

Debra James, Section Leader for PTE Business Improvements at Cardiff Council, said:

“Working with Route Media on this project has been a positive experience. The team has been professional, responsive, and supportive throughout, and the installation was completed efficiently and to a high standard.

We are pleased with the outcome and look forward to working together again in the future”

The four new screens form part of Route Media's wider network expansion, with additional locations already planned across Wales.

Dean added:

"This isn't just about adding more screens; it's about creating better opportunities for businesses to connect with audiences in the moments that matter. We're excited to continue investing in Cardiff and beyond as our network grows."

For more information about Route Media's network or to discuss an upcoming campaign, visit Route Media