News

Open Media has announced the launch of Matchday Moments, an innovative out-of-home (OOH) advertising solution designed to help brands connect with one of the UK's largest and most engaged audiences: football fans on their matchday journey.

Recognising that the matchday experience extends far beyond the stadium, Matchday Moments has been developed around the rituals and routines that define football culture. Whether supporters begin their day with a coffee, a visit to the local barber, a pre-match drink with friends, or the familiar walk to the ground, millions of fans make the same journey every week, united by a shared destination and a passion for the game.

Matchday Moments enables advertisers to become part of that journey through a carefully curated network of premium OOH sites positioned along key routes to and from Premier League stadiums. Located across the UK's leading footballing cities in proximity to stadiums and also at high-footfall transport hubs and fan thoroughfares, the network reaches supporters at moments when anticipation is building, conversations are flowing and attention is naturally heightened.

The launch reflects Open Media's continued focus on developing audience-led advertising solutions that combine location intelligence, contextual relevance and operational simplicity to deliver greater value for brands and agencies alike.

The network comprises 11 premium OOH locations across the UK's leading football destinations such as London, Manchester & Liverpool and reaches more than 5.6 million people every two weeks. By capturing audiences before and after Premier League fixtures, Matchday Moments offers advertisers a unique opportunity to engage consumers in an environment defined by emotion, loyalty and collective experience.

For media agencies, Matchday Moments provides a smarter and more efficient way to plan campaigns around the Premier League calendar. As a ready-built, geo-targeted network located in close proximity to stadiums and the transport links supporters rely on, it removes the complexity of coordinating multiple local campaigns while delivering national scale, contextual relevance and the convenience of a single media buy.

For brands, the proposition extends beyond visibility. Matchday Moments offers the opportunity to become part of one of the UK's most enduring cultural rituals, engaging audiences throughout the entire matchday experience - from the first coffee of the morning to the final whistle and the journey home. By appearing at the moments when excitement, anticipation and engagement are at their highest, campaigns can create stronger connections and more memorable brand experiences.

With football continuing to attract millions of supporters every matchweek, Matchday Moments provides advertisers with a powerful new platform to reach highly engaged audiences at scale, delivering meaningful impact at the moments that matter most.

Find out more by visiting https://www.openmedia.uk.com/matchdaymoments.

Mike Smith - CEO & Founder, Open Media.
We're incredibly excited to launch Matchday Moments and give brands a new way to connect with football fans during one of the most engaging and emotionally charged moments in their week. By bringing together premium locations along those journeys into one scalable, easy-to-buy network, we're making it simpler than ever for advertisers to reach millions of passionate supporters in a context that really matters. 

Matchday Moments is another example of how Open Media is using audience insight and smart planning to create innovative out-of-home solutions that deliver meaningful value for brands and agencies alike.