WOO Congress sets sail for Hong Kong
5th July 2023
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024.
This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur, Malaysia in October 2022. The recent 2023 Global Congress in Lisbon attracted a record 525 delegates from across the world.
WOO President Tom Goddard says: "Lisbon was an unprecedented success in every respect but, as a truly global organization, we can't rest on our laurels and it's right that we head to the Far East in 2024.
"Markets including China, Korea and Japan are seeing some of the most dramatic and positive transformations in global Out of Home and this will be an unmissable opportunity for WOO members, delegates and worldwide media to see the shape of future OOH right now."
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies - JCDecaux and Clear Channel - as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org