News

Should sustainability influence media choice? Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals.

The world is in a race against time to meet netzero targets. The climate crisis is real, getting worse and can only be alleviated if every industry embraces a collective responsibility to rise to the challenge. It is no longer about doing just enough, it is about doing more than enough. Can the advertising industry do more?  

On a recent balmy evening, Campaign and JCDecaux UK brought together a diverse selection of senior marketers, agencies, out of home specialists and media owners to share food at London’s Petersham Nurseries and to reflect on the results of new JCDecaux UK research that reveals the attitudes of 200 marketers towards sustainability.

https://www.campaignlive.co.uk/article/does-sustainability-influence-media-choice-brands-say/1825980