News

Bay Media has successfully retained its lamppost banner advertising contract with Camden Council, marking the third consecutive win of this key tender for the company.

Earlier this year, Bay Media also won a 10-year contract to provide lamppost banner advertising in the London borough of Lambeth, making the Camden success the second major tender win of the year. This not only boosts the company's portfolio but also enhances its extensive network of London boroughs, reaffirming its position as the largest provider of lamppost banner advertising in the UK.

Since the start of its initial partnership with Camden Council in 2011, Bay Media's lamppost banners have become an integral part of the borough's street furniture. This latest win solidifies the company's presence in one of its most commercial areas, and contributes to the dynamic UK Out of Home landscape.

In Camden, Bay Media operates around 370 banner sites, strategically positioned along major roads and near key transport hubs to ensure optimal visibility. According to data from Route, these banners garner an impressive 50 million weekly views.

As part of the contract, Bay Media will return a substantial portion of the revenue generated from the lamppost banners to Camden Council. This commitment aligns with the company's track record of contributing to local councils; in 2022, Bay Media returned over £970k to UK councils through similar arrangements.

The managing director of Bay Media, Ieuan Marsh, said: "We are committed to serving local communities and providing effective advertising solutions. The renewal of our partnership with Camden Council is a testament to our team's hard work and dedication. We look forward to maintaining the high-quality service that our clients have come to expect."

Camden, a vibrant inner London borough, presents a unique opportunity for outdoor advertising due to its cultural hotspots, major transport terminals, and a bustling mix of residents, workers, and visitors.

The success of Bay Media in this tender underscores the value and potential of lamppost banner advertising, a core part of its offering, in the out-of-home advertising landscape.

About Bay Media: Bay Media is a premier out-of-home advertising provider in the UK, and the largest provider of lamppost banner advertising in the country. The company also offers large illuminated banners in shopping centres and raised ‘6 sheet’ posters. https://www.baymedia.co.uk/