News

Executive Channel Network (ECN), a global leader in Digital Out-of-Home (DOOH) office media, has unveiled compelling new research that highlights the extraordinary consumer spending power of London’s office professionals.

The landmark study, titled the £40 Billion Capital Spenders, was conducted in collaboration with GroupM OOH and the Centre for Economics and Business Research (CEBR). It offers a first-of-its-kind look into the spending habits of one of the capital’s most economically influential groups: its professional workforce.

As the driving force of the UK economy, London’s office professionals are highly skilled, well-compensated, and actively engaged in both digital and in-person commerce throughout their day. The research explores their consumer behaviour not only during commutes but also within office environments and through traditional in-store purchases.

Key Findings Include:
1. £40 billion in total annual consumer spending power from London office professionals
2. £10.2 billion of this spend occurs via mobile commerce during commuting time.
3. £15.4 billion in mobile commerce spend takes place while professionals are in the office
4. £14.2 billion is attributed to in-person spending, with leading categories including food (£2.8 billion), fashion and clothing (£2.6 billion) and hospitality (£2.3 billion).

ECN’s UK Sales Director Charlie Haigh-Monk comments:

“London’s office professionals are high-value consumers, and thanks to GroupM OOH and CEBR, we now have an in-depth view of their economic impact. This study showcases the depth and diversity of their spending habits outside the home. ECN’s DOOH office media network is uniquely positioned to influence these premium consumers in real-time, where they work, shop and play.”

GroupM OOH Insights Manager Tom Jameson comments:

"Our latest research highlights the continued growth of mobile commerce taking place outside the home, which now accounts for 70% of all online spending. This shift is especially significant among London’s time-poor, cash-rich office professionals. We expect the trend to continue as technology advances and consumers become even more digitally engaged.”

For more information and to download the report go to 

https://www.executivechannelnetwork.com/article/40-billion-capital-spenders-research/