News

Nottingham’s award-winning bus fleet and Adverta have struck a major new five-year advertising income deal which helps safeguard services and fares.

The deal, announced as Nottingham City Transport (NCT) hosted the ALBUM conference in Nottingham, provides businesses with targeted and tailored advertising using the fleet of over 250 vehicles, which make up the company that has been voted Britain’s Best Bus Company a record six times.

The deal means that profits generated from advertising are ploughed back into the services to keep fares as low as possible. 

Adverta is part of the Halifax-based CP Media group and is headed up by Mike Terry, who is Nottingham born and bred with first-hand knowledge of the city and where businesses can reach the right people.

Mike said: “We are humbled that Nottingham City Transport has put their trust and faith in us to once again deliver for them.

“It might sound clichéd, but I take great pride in working and selling ads in my own city. I’ve seen the two-way benefit for both NCT and for our businesses. Getting to the right people, in the right way, at the right time is what we are about.”

Mike Brennan, the CEO of CP Media, added: “Mike knows the patch inside out and has a long-term relationship with the award-winning team at Nottingham City Transport. That personal touch for partners and advertisers is what we are all about at CP Media. It’s why we’re growing year-on-year and why we’re relentless in keeping our focus on hyperlocal knowledge – we want people to know and own their space. We thank NCT for their continued trust in us.”

Anthony Carver-Smith, Head of Marketing and Projects at Nottingham City Transport, said: “This is an important deal because it helps us to keep fares lower than they would be without this vital income. It helps cover costs of our award-winning bus network, which we know is so valuable to so many across Nottingham.

“Working with Adverta has always felt like a partnership rather than a traditional owner and supplier arrangement, They really get us, they get Nottingham and they get our businesses, who love the exposure our fleet gives them in the right places.” 

For more on NCT see www.nctx.co.uk and or more on CP Media visit www.cpmedia.co.uk