News

Silverflow OOH, a new Out-of-Home (OOH) media agency, launches this month, bringing fresh expertise and innovative solutions to the dynamic German OOH market. Founded by experienced industry leaders Winfried Karst and Adrian Skelton, Silverflow aims to redefine outdoor advertising by seamlessly integrating creative strategy, data-driven insights, and multi-market campaign execution.

Based in the Frankfurt Rhine-Main region, Silverflow will focus on delivering high-performing OOH planning and buying solutions across Germany while also managing multi-market and international campaigns for German and international clients. Looking ahead, the agency has ambitious plans to expand into emerging OOH markets across Europe, leveraging the latest digital and data-driven advancements to push the boundaries of outdoor advertising.

With decades of experience in international OOH media, Winfried and Adrian have built a reputation for delivering high-impact campaigns that connect with audiences. Karst has 30 years’ experience in leadership roles at specialist, media owner and industry association, based in Germany. Skelton has worked in the UK and internationally, with over 25 years’ experience in OOH working on direct clients’, business development and global expansion. The pair have worked together at both Kinetic and Talon where they successfully developed international business.

Adrian Skelton says, “At Silverflow, we’re passionate about making OOH smarter, more strategic, and more effective for brands. We combine deep local market expertise with a global mindset to help clients maximize their advertising impact.”

"OOH has never been more exciting and the opportunities for brands to connect with audiences in creative and meaningful ways are endless" adds Winfried Karst. "We’re here to help our clients navigate this evolving landscape and deliver campaigns that truly stand out."

Silverflow’s offices are based in Mainz, Germany.