News

Smart Outdoor has a brand-new look...This isn’t just a design change – it’s the start of a bold new chapter and their refreshed identity represents who they are today: a dynamic DOOH media owner with Northeast roots and a growing national footprint.

Why the refresh?

The past year has been transformative for Smart Outdoor. They’ve grown their digital out-of-home estate, expanded the team, and taken a huge step forward with one of their most exciting partnerships yet, Shell.

It’s a big milestone in their journey, one that’s helping to accelerate national growth and create even more opportunities for brands to connect with audiences. This brand refresh reflects their ambition to keep pushing boundaries in the DOOH space, helping advertisers stand out in meaningful ways across the UK.

A new home for a growing team

To match their growing ambitions, they’ve also moved into a modern new office in Sunderland City Centre. It’s more than just a workplace – it’s a collaborative hub where the team can create, innovate, and deliver for their clients.

The Northeast will always be Smart's heartland, but with a new space and landmark partnerships, they’re ready to take Smart Outdoor to the next level.