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Global visual communication platform Canva has teamed up with Global, the Media & Entertainment group, to create a multi-platform marketing campaign to inspire creativity across the UK. 

In partnership with Capital, the UK’s no. 1 hit music station, listeners were asked to submit a bold, creative and aspirational design for a chance to have their work displayed on The Landmark @ London Bridge, one of Global’s biggest digital screens in Central London. By encouraging people to design against dull with Canva’s simple design tools, the campaign turned everyday creativity into something unmissable on the streets of London.

>> WATCH HERE <<

Capital winner sees their design on display for the first time

Competition winner Gabriele said: “It was easy to create the design using Canva’s tools such as Background Remover, Magic Eraser and Special Effects to create different colours.” 

Amanda Zafiris, Canva's Head of Marketing for Europe said: “This campaign has shown the incredible creativity people unlock with Canva. Seeing one of those designs light up London highlights how powerful simple tools can be in helping ideas make an impact.” 

In addition to winning her design on a London billboard, Gabriele has also won a 10-year Canva subscription, an Apple iPad, an Apple Pencil and a bespoke prize designed to help turn her dream into reality.

The competition follows Canva’s outdoor takeover of Waterloo featuring a series of 14 Global billboards that transformed the space into a live demonstration of Canva’s design capabilities.