News

The Rugby Football Union (RFU) has announced Ocean Outdoor, the Digital Out of Home (DOOH) advertising company, as the Official DOOH Media Partner of the Red Roses.

Under the terms of the three-year partnership, Ocean will broadcast behind-the-scenes content from the Red Roses alongside ticketing updates, player imagery and match highlights. Ocean’s premium large format DOOH network covers 18 UK cities.

The first burst of activity breaks on Monday, 15th September during the current Women’s Rugby World Cup. ‘For The Girls’ is a celebration of the Red Roses’ position as the world’s number one team and their power as role models to inspire woman and girls who find strength in their journey.

Claudio Borges, RFU Executive Director of Commercial and Marketing, said: “We are very excited to agree this partnership with Ocean Outdoor, the first of its kind for the RFU.

“The Red Roses are embarking on a hugely testing, but exciting campaign at a home Rugby World Cup this summer and with the support of Ocean we will be able to maximise the exposure and attention that they deserve.

“This partnership will provide a great boost in the national presence for the Red Roses thanks to Ocean and their high impact screens across the country.”

Ocean Outdoor Director of Partnerships Kevin Henry said: “It doesn’t get much bigger than a home Rugby World Cup, and we are looking forward to assisting the squad create a lasting legacy using our DOOH network to reach new audiences and new fans. We can’t wait to see the impact that the Red Roses can have on the country and are fully committed to help encourage a wave of national support.” 

As World Rugby’s Official DOOH partner for the 2025 Women’s Rugby World Cup, Ocean is broadcasting more than 300 hours of rugby action and managing the Official Women’s Rugby World Cup fan zone in London which opened at Battersea Power Station on 13th September.

Ocean’s portfolio of sports partnerships also includes Team GB, ParalympicsGB, Special Olympics GB, Deaflympics, PREM Rugby and the Women’s Super League Football (WSL Football).