News

CP Media, the UK’s fastest-growing independent outdoor media company, along with its group brands Eye Airports and Adverta has rebranded to Outdo, after a record first half of 2025. 

Outdo has tripled in size in five years, powered by organic expansion and acquisitions. According to SPACE, Outdo added 15,000 new advertising sites last year alone, the most of any UK operator, taking its total portfolio to 30,000 nationwide.  The pace of growth has carried forward into 2025, with over 5% organic Y-O-Y growth and over 20% total in H1, outperforming the OOH market which was down 0.2% and the traditional OOH Market which was down 1.3% over the same period. The first half of 2025 also saw Keegan Ford and Eco Green Advertising joining the Outdo fold.

“Rebranding to Outdo reflects the company we’ve become: dynamic, ambitious, and national in scale,” said Mike  Brennan, CEO. “2024 was a breakthrough year with record growth and more new sites than anyone else in the UK. That has given us the momentum to be a leader in this industry as Outdo.” 

“This is more than a name change,” added Steve Cox, Brand Director at Outdo. “It’s a strong, fresh identity, and a statement of our ambition to show that classic OOH is a growth driver enabling brands to outperform their competitors. The rebrand supports our mission to make outdoor advertising more accessible, more impactful, and more valuable for brands and communities alike.” 

“Our growth is shared growth,” Mike concluded. “We help SMEs stand out locally, big brands connect nationally, and asset owners unlock new income. Outdo sends a powerful message as to where we’re heading.”