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Alight’s mission always been to grow out-of-home and beyond, delivering results for brands by connecting them with communities in the real world. Over the years, they have established themselves as a leading outdoor media owner, and are proud to be the UK’s number one digital billboard network.

This week the company announced a new name for their D48 roadside products: Go by Alight. Alight’s digital billboards reach more people every month than any other large-format digital provider. This leadership position has been built not just on scale but on the quality of the network with every screen strategically located in high-traffic areas with strong dwell times and clear visibility, delivering both scale and impact.

Through the Go by Alight network customers can easily reach people on their daily journeys, whether they are commuting to work, doing the supermarket run or heading out to the cinema for the evening.

Alight’s ambition has always extended beyond roadside so they have also announced the next step in that journey, which is the evolution of their place-based division, Dwell by Alight.

Dwell by Alight is the new umbrella name for the network of advertising screens in leisure and hospitality environments. This dedicated division brings together the expertise, partnerships, and products in social spaces under one clear name.

Alight’s existing product, MiXR, in partnership with Stonegate Ltd, has already established itself as the UK’s largest full-motion digital screen network. This now becomes part of the new division, building on its strong momentum and proven success.

In the coming months, new partnerships will be announced that expands the company’s footprint, offering advertisers even more high-quality environments for advertising.

“This launch is our commitment to shaping the future of engagement for our customers. With Go by Alight, we’re making it easier for advertisers to reach people at scale and in meaningful ways throughout their daily journeys. And, by focusing on environments where people connect and unwind, Dwell by Alight ensures brands are reaching with people where attention lasts longer, and conversations happen.” Dan Durling, Chief Operating Officer Alight Media.