News

Open Media is proud to announce a significant extension to their partnership with BOXPARK, becoming the primary OOH media provider across 5 BOXPARK locations throughout the UK.

This strategic collaboration will see Open Media take over the management and delivery of all out-of-home (OOH) media opportunities across BOXPARK’s vibrant and high-footfall sites in Shoreditch, Camden and BOXHALL, adding to their existing portfolio of Wembley and Liverpool. From digital screens to large-format internal and external banners, Open Media will bring its award-winning approach to media delivery, content, and brand partnerships to more of BOXPARK’s unique retail, dining, and leisure destinations.

BOXPARK, known for its innovative spaces and cultural relevance, attracts millions of visitors annually and hosts a dynamic mix of events, pop-ups, and activations. This new development on the already successful existing partnership provides brands with a unique opportunity to connect with highly engaged urban audiences in some of the UK’s most exciting and diverse locations. 

In a phased approach, Open will introduce 12 brand-new, strategically placed internal D6 screens across BOXHALL, BOXPARK Camden, and BOXPARK Shoreditch designed to capture and connect with audiences at new touchpoints within these venues. In January 2026, Open will take ownership of the external banners at BOXPARK Shoreditch as well as the internal banners at BOXPARK Wembley and two new external banners, completing a powerful network of diverse high-impact media sites.

Open Media and BOXPARK first joined forces in 2019 with the launch of BOXPARK Wembley, marking the beginning of a successful and long-term partnership. This collaboration expanded in 2021 with the introduction of external banner opportunities at the venue, which has since evolved into a key destination for cultural moments and globally recognised brand activations.

Building on this success, Open Media strengthened its relationship with BOXPARK in early 2025 by becoming the exclusive media owner for BOXPARK Liverpool, the brand’s first location outside of London. 

This new partnership presents brands with a cohesive, multi-venue opportunity to connect with audiences across BOXPARK’s vibrant destinations, using one media owner for increased ease and flexibility. By leveraging these cross-venue activations brands can amplify their campaigns to create a +27%* uplift in brand recall versus single-site campaigns, and Open are anticipating a huge year ahead with activations targeting the major cultural moments in 2026.  

Mike Smith - CEO & Founder, Open Media.
"We’re delighted to be strengthening our partnership with BOXPARK through this significant new agreement. It represents an exciting step forward for both businesses as we continue to grow together, providing brands with access to innovative and high-impact media opportunities across some of the UK’s most vibrant and influential locations.”

Michelle Farrell - Chief Growth Officer, BOXPARK.
“BOXPARK is pleased to expand its partnership with Open Media through this new agreement. Having consistently delivered exceptional OOH results across our Liverpool and Wembley sites, Open brings a level of expertise and innovation that we’re confident will enhance our entire portfolio.”