News

Multiply Media Group (MMG) has become a member of Outsmart, the UK’s marketing body for the Out-of-Home (OOH) industry. The partnership supports MMG’s continued global growth and reinforces its commitment to industry collaboration and innovation across key international markets.

By joining Outsmart’s network, MMG gains access to valuable insights, research, and industry dialogue that inform and advance the OOH sector. The partnership enables MMG to engage with the UK’s wider media ecosystem, contributing to conversations that shape the future of OOH and drive smarter, more measurable outcomes for brands and audiences.

Tim Lumb, Director of Outsmart, said:

“It’s great to see more and more OOH media owners join Outsmart. It reveals the vibrancy of the medium and we look forward to supporting Multiply Media Group as part of the UK industry.”

Ashin John, Digital Operations Director at Multiply Media Group, added:

“Our partnership with Outsmart reflects MMG’s focus on collaboration and ongoing innovation. As we build our presence in the UK, connecting with industry peers and insights that drive smarter, more connected OOH is key to our long-term growth.”

The partnership marks another step in MMG’s international expansion and continued investment in intelligence, integration, and data-driven media. It highlights MMG’s commitment to shaping a future-ready Out-of-Home landscape defined by creativity, technology, and purpose at scale.

Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership. 

Headquartered in Dubai in the UAE and structured for global scale, MMG unites the region’s most impactful OOH networks under one future-focused entity. Part of Multiply Group, MMG is committed to delivering innovation, efficiency, and long-term value. We call this “Exponential Potential” and it is embedded in how we think, build, and grow. 

MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology and talent, we develop future-ready products and services – anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact and accelerate sustained growth.