News

Landsec has appointed Ocean Outdoor UK as its exclusive Digital Out of Home (DOOH) media partner for Gunwharf Quays, the premium Portsmouth based retail and leisure outlet centre.

Spanning 330,000 square feet, Gunwharf Quays ranks among the UK’s top three outlets, accommodating more than 90 brands with a 67% premium retail mix, including BOSS, Guess and Kurt Geiger. The centre attracts upwards of 7.3 million shoppers with a spend potential of £321 million (source: CACI 2025).

The first DOOH location is an external large format portrait screen measuring 5.76 metres x 3.84 metres which sits in an elevated position overlooking City Quay Square with uninterrupted views across the square and beyond. The space below is also available for experiential activations and brand sampling.

Proximity retailers are L’Occitane, Molton Brown, Nike, Boots, Le Creuset and Swarovski. The screen will deliver 290,000 impacts per fortnight (proxy number, source: ROUTE).

It launched on Monday, 15th December with the Royal Navy’s 2025 Christmas advert, Silent Night: On the Frontline. The film draws directly on the experiences of HMS Diamond during her 2023 deployment in the Red Sea, using both recreated scenes and operational footage shot during a real drone interception.

Gunwharf Quays presents a significant opportunity for brands looking to take advantage of the last minute Christmas shopping rush, and footfall will be just as heavy as bargain hunters head out for the Boxing Day and January sales. 

The centre reported record sales and footfall in 2024, three consecutive record sales quarters in 2025 putting it on track for another record year, with the number of visitors expected to breach the eight million mark.

The addition of Portsmouth expands Ocean’s presence in premium retail destinations across the south coast, including neighbouring Southampton and Bournemouth, forming a trio of premium locations covering some of the best commercial, retail and cultural centres.

Nick Shaw, Ocean Outdoor UK incoming CEO, said: “Ocean ends the year with a fantastic new contract and a massive last minute opportunity for brands to tap into audiences at the busiest time of the year. Gunwharf Quays is a welcome addition to Ocean’s portfolio as we continue to invest in quality DOOH locations across the south coast region.”

Ocean’s appointment forms part of Landsec’s multi-million pound ongoing investment in its popular waterfront shopping and leisure attraction which is classed as a top 1% retail destination. 

Mark Hodgson, Landsec’s senior commercial media development manager, said: “One of the unique selling points of Gunwharf Quays is its consistent all year round footfall. The inclusion of premium DOOH forms part of our ongoing investment programme to create a best in class visitor experience.”

Ocean also manages the DOOH contract for Piccadilly Lights in London on behalf of Landsec which was extended earlier this year.