News

JCDecaux UK has reached a major 2025 milestone, installing its 1,000th digital screen this year with the launch of a new premium digital screen on Sloane Street in Knightsbridge. Part of JCDecaux’s biggest ever year of screen investment, including over 500 digital screens in London, the installation combines new digital locations and refreshed screens to deliver the best platform for brands and partners.

With new digital sites across London’s Oxford Street and in major transport hubs from Manchester Piccadilly and London King’s Cross to Heathrow, the programme spans multiple environments and regions.  In retail, 47 refreshed digital screens at Newcastle’s Metrocentre are boosting brands’ visibility, while the national rollout of Communication Hubs includes the installation of JCDecaux’s 350th public-access defibrillator – life-saving street furniture funded by Out-of-Home advertising.

A new 15‑year contract with Nottingham City Council is the latest stage in JCDecaux’s ‘smart city’ strategy. The phased rollout of refurbished, energy-efficient bus shelters and free-standing digital screens is underway, and will bring premium advertising, free public Wi-Fi and real-time air-quality monitoring to the city.

Chris Collins, Co-CEO of JCDecaux UK said, “As the premium Out-of-Home publisher, we invest in the best sites across the biggest cities to drive results for our partners and our people. Our 1,000 new screens this year have taken us into more than 40 additional urban centres, extending our presence in affluent cities such as Guildford and Chester. This investment is not only strengthening our coverage across brand-new geographic locations, but is also unlocking new digital and programmatic opportunities for our customers.”

Designed to maximise broadcast reach for customers, the focus on high-quality screens in the best locations ensures that JCDecaux screens deliver 84% more impressions per screen than the market (source: Route).

Powered by JCDecaux’s market-leading programmatic tech and data stack, VIOOH and Displayce, this expanded screen network gives brands the flexibility to activate campaigns dynamically, seamlessly integrating Out-of-Home into omnichannel plans.