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Global today officially launches Pulsehub, a new premium digital 6 sheet outdoor network in the heart of Belfast, bringing full motion advertising to some of the city’s busiest streets.

Launching with a host of high-profile advertisers, Pulsehub showcases how full motion digital out of home delivers standout creativity at street level, while remaining accessible to brands of every size.

Full motion takes centre stage at launch

The launch sees a range of leading brands including Avonmore and Hastings Hotels activate full motion campaigns across Pulsehub’s dedicated network, demonstrating the creative power and visual impact of motion-led storytelling in a premium, brand-safe public environment.

Alongside these major brands, Global’s Pulsehub network also launches with campaigns from local Belfast businesses, including Bodyscape, the city-centre gym, underlining Pulsehub’s flexibility and relevance for advertisers of every scale.

Martin Heatley, General Manager, Global in Northern Ireland commented: “Pulsehub has been designed to do something genuinely different in the Belfast market. Full motion is a game-changer for outdoor advertising and launching with brands like Avonmore and Hastings Hotels allows us to showcase just how powerful motion can be on the streets of the city. At the same time, we’re incredibly proud that local businesses are using the same network to reach their audiences. That balance of innovation, accessibility and impact is exactly what Pulsehub was built to deliver.”

A new digital network built for Belfast

Pulsehub is a 36-screen network of premium 75-inch HD digital 6 sheet screens, positioned across 18 high-footfall locations in Belfast City Centre. Designed for maximum visibility, the freestanding screens deliver standout and impact for brands, day and night.

Beyond advertising, the Pulsehub strengthens community resilience through the provision of dependable digital services. Each Pulsehub includes telecommunication services, digital wayfinding and mapping, community noticeboards and messaging, environmental sensors, emergency features and access to life-saving equipment, including a public access defibrillator. All helping communities stay connected, informed, and safe.

Showcasing what makes Pulsehub different

Full motion is a key point of difference for Pulsehub, offering advertisers the opportunity to deliver dynamic, eye-catching campaigns that complement static formats. The network also supports on-street anamorphic content, enabling brands to create striking 3D-style visuals that stop people in their tracks.

Crucially, the network enables brands, big and small, to run bold, cinematic creative in a premium environment with significant audience reach.

Nikki Wallace, Marketing Manager Milk, Avonmore commented: “As a proud Irish brand, connecting with people in Northern Ireland is hugely important to us. Pulsehub D6 gives Avonmore a premium platform to reach audiences at scale, while full motion brings an added layer of impact and creativity. It’s a great example of how digital outdoor continues to evolve, and we’re proud to be part of its launch.”

Matt McRoberts, Head of Marketing, Hastings Hotels commented: "The Pulsehub D6 network is the perfect platform for Hastings Hotels to showcase our venues in a way that really captures people’s attention. Full motion creative allows us to bring our hotels to life and our brand to the next level, highlighting everything from weddings and short breaks to seasonal experiences like Valentine’s Day celebrations. We’re delighted to be part of this exciting launch - it’s a dynamic, innovative network that gives our brand the scale, impact and creativity we need to connect with audiences across Belfast.”

A new chapter for digital outdoor in Belfast

Pulsehub launches at a time of continued growth and regeneration across Belfast, with rising footfall driven by retail revival, tourism and transport investment. The network is designed not only to deliver commercial impact, but to enhance the streetscape, creating a more connected, visually engaging urban environment.

With strong demand already secured at launch, Pulsehub signals a new era for digital outdoor advertising in Belfast.