News

Alight Media today announces the installation of its 500th digital billboard, reinforcing its position as one of the UK’s fastest-growing out-of-home media owners. Set out as a clear ambition last year, the milestone represents a defining moment in the company’s growth and development.

In just over five years, Alight has grown into one of the UK’s top five digital out-of-home media owners through their national portfolio of digital 48-sheets, digital and classic 6-sheet posters, and digital screens in leisure and hospitality environments. They are the UK’s leading digital billboard screen provider, with their flagship D48 digital billboard network, Go by Alight.

This leadership has been built, not just on scale but on the expertise of the Alight team and the quality of the network, with every screen strategically located in high-traffic areas with strong dwell times and clear visibility.

Each month, more than 33 million UK adults see an Alight digital billboard, and more than four million adults who view their D48 network each month do not see advertising on any other digital billboard network, delivering genuinely incremental reach for advertisers. In addition, Go by Alight operates in more unique towns than any other outdoor media owner and are the market leaders in eight out of 13 regions across the UK.

Collectively, this footprint generates 580 million impressions every month across the digital billboard portfolio.

“Reaching our 500th digital billboard is a defining milestone for Alight Media. We’re incredibly proud of the scale of our estate and the pace of our growth in such a short period of time. Most importantly, this achievement reflects the dedication of our expert teams in delivering on our ambition to connect brands and people in the real world, through high-quality screens in premium locations. As we look ahead, we’re excited about the next phase of the business as we continue to grow out-of-home and beyond.”

Matthew Dearden, CEO and Co-Founder, Alight Media