News

Silverflow OOH has been appointed by Tide, the leading financial platform for small and medium-sized businesses, as its international Out-of-Home (OOH) agency following a competitive pitch process managed by The GO Network. The partnership is designed to fuel Tide’s European expansion by driving high-volume account growth and establishing a dominant market presence across the continent.

Silverflow OOH will spearhead Tide’s international offline strategy, delivering precision-targeted campaigns built to accelerate member acquisition as Tide scales its services for SMEs. By leveraging Silverflow’s data-driven approach to OOH, Tide will deploy high-impact media at scale to ensure the platform is the first choice for business owners in major European cities.

James Russell Rands, Performance Marketing Lead at Tide, commented:
“As Tide scales across Europe, we view Out-of-Home as a powerful performance driver to build the credibility required to convert new markets at pace. Silverflow impressed us with their ability to treat OOH as a measurable acquisition channel, aligning perfectly with our focus on ROI and scaling our member base. We’re excited to partner with them to increase our acquisition momentum and bring Tide’s financial platform to more SMEs across the region."

Adrian Skelton, Co-CEO & Founder at Silverflow OOH, said:
"We’re delighted to be appointed by Tide following a competitive pitch process. Tide is one of the most exciting fintech brands supporting small businesses today, and we’re proud to support their expansion across Europe through impactful Out-of-Home campaigns. Our focus is on delivering bold, creative and strategically led executions that drive awareness and connect with entrepreneurs and business communities across key international markets."

The pitch process was led by The GO Network, who managed the selection to identify an agency partner capable of delivering international scale, strategic insight, and creative excellence.

About Silverflow OOH

Silverflow OOH is an international Out-of-Home advertising agency specialising in delivering data-driven, high-impact campaigns across global markets. The agency partners with brands to plan and execute scalable OOH strategies that combine creative excellence, strategic insight, and local market expertise. With a strong international network, Silverflow helps brands connect with audiences in key cities and locations worldwide, driving awareness, engagement, and measurable growth.

About Tide

Tide is a leading financial platform built for small and medium-sized businesses, providing business accounts and a comprehensive range of tools designed to save time and money. Founded in the UK, Tide supports hundreds of thousands of SMEs with solutions including banking, accounting, and financial management services, helping business owners focus on what matters most — growing their business.

About The GO Network

The GO Network is an independent global marketing network that connects brands with best-in-class local agencies across international markets. By combining local expertise with global coordination, The GO Network supports brands in delivering effective, scalable marketing strategies across multiple regions. The network also manages agency selection processes, ensuring clients are matched with partners that deliver strategic, creative, and operational excellence.