News

Adframe, a new UK OOH media owner specialising in classic 48-sheet roadside advertising, has joined Outsmart, the trade body for the UK OOH industry.

Founded by Alex Simpson and Joe Lawson, Adframe is a new venture focused on building a high-quality national network of 48-sheet sites, with a strong concentration in Greater London alongside key roadside locations across the UK.

The business is designed to make classic OOH clear, flexible, and scalable. Adframe provides advertisers and agencies with efficient access to high-impact roadside coverage, supported by straightforward pricing, fast turnaround times, and consistent delivery.

Classic 48-sheet remains a core format within UK OOH, offering broad reach, high-frequency visibility, and cost-efficient scale. Adframe’s model simplifies planning, buying, and delivery while maintaining the effectiveness of the format.

Alex Simpson, Co-Founder of Adframe, said:
“Joining Outsmart is an important step as we launch and scale Adframe nationally. Our focus is on building a high-quality network and making classic OOH easier to plan, buy, and deliver at scale.”

About Adframe
Adframe is a UK out-of-home media owner specialising in classic 48-sheet roadside advertising. As a new venture, the company is building a national network with a strong concentration in Greater London, delivering scalable and efficient campaign solutions for agencies and advertisers.