News

Bay Media has secured a series of major contract wins nationwide, with three significant new agreements across Stevenage, Leeds and Cheshire. These latest successes mark continued expansion for the business, strengthening its geographic reach and its expertise across a wider range of OOH advertising formats, including boundary signs and roundabout advertising.

One of the company’s most significant recent wins is the Stevenage contract, which adds a network of more than 900 advertising sites to Bay Media’s portfolio. The agreement spans key retail parks, the town centre and other high-footfall locations across Stevenage, while also providing access to additional council-owned advertising assets.

The new contract further strengthens their presence across Hertfordshire, complementing its existing AirDressing units in Hatfield and reinforcing the region as an important strategic area for the business.

Further north, Bay Media has secured a five-year contract in Leeds, the UK’s third largest city, for 43 boundary sign advertising sites. The agreement also includes the refurbishment and refresh of the city’s welcome signage. The contract commenced in April, with strong initial sales performance already underway.

Bay Media’s third major contract win is in Cheshire West and Chester, where a significant five-year agreement for 46 roundabout advertising sites will commence on 21 June, further expanding the company’s growing portfolio of specialist OOH formats.

Commenting on the recent contract successes, Bay Media’s Managing Director, Ieuan Marsh said:
“We’re delighted to announce these new contract wins and to be building partnerships with key towns and cities across the UK.
These agreements represent a major step forward for us, signifi cantly expanding our national footprint while also demonstrating the confi dence local authorities have in our expertise and delivery.
It’s particularly exciting to continue growing within more niche OOH formats such as boundary signs and roundabout advertising. These formats offer enormous
potential for both councils and commercial partners alike, combining strong revenue opportunities with impactful, community-focused advertising solutions.
We look forward to developing these partnerships further and continuing our momentum throughout the rest of the year.”

With these three new contracts, Bay Media continues an already highly successful year of growth and expansion, reinforcing its position as a leading provider of innovative OOH advertising solutions across the UK.