News

Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year.

The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and Classic OOH grew +10.1%. Digital’s share of revenue in Q1 was 67%.

Justin Cochrane, Chair of Outsmart, comments, “Despite ongoing macroeconomic challenges, this is an incredibly strong result, demonstrating the confidence brands have in Out of Home.”

Click HERE to download a detailed breakdown of Q1’s OOH revenue figures.