News

The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in London on 4th June 2025.

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.

The Award Winners are:

Creative Award- Classic: The Hidden Eye Test, 1001 Optometry, VML Australia, Wavemaker, Australia

Creative Award - Digital: Blue jays “hit it Here, TD Bank, COMMB, Starcom, Canada

Creative Award-Special Build: if you can take it it’s yours, Selleys (Dulux Group), Howatson+Company, IPG Mediabrands, Australia

Sustainability Award: Carbon Reduction through intelligent illumination and remote monitoring, Outdoorlink USA

Technical Innovation:

President’s Award: Ichiro Jinnai, Perion, Japan

Leadership Award: John O’Neill, QMS

Rising Star Award: Melanie Blood, Ocean Outdoor

Lifetime Achievement Award: Antonio Vincenti, Pikasso

Chair of Judges Award: Flex Forward, Goonj,Publicis OOH, Publicis Groupe, India

Chairman of the Judges and Co-Founder of Alight Media Matthew Dearden says:

2025 has been an outstanding year for in out-of-home. We saw brands across the globe deliver bold, innovative campaigns that pushed the boundaries of audience engagement and impact. Powerful innovations and technology created new growth potential, and sustainability initiatives abounded.

All driven by the greatly talented people in our medium, from rising stars to lifetime achievers. The quality of entries was exceptional and showcased the talent, expertise and ambition of the people and teams behind every idea.

I’m incredibly grateful to my fellow judges for their insight, dedication and expertise as we undertook the difficult task of selecting winners from such a strong field of entries.

Congratulations to all of this year’s winners and finalists. I look forward to celebrating their achievements and the creativity that continues to drive our industry forward.

Dino Burbidge, Creative- in- Residence at  WOO says:

The step-change in entry quality, quantity, and location this year was very noticeable. It's both a signal that the OOH advertising landscape is getting more sophisticated globally, but also that the tangible value creativity brings is shining through.

It's great to see Specsavers, the enduring darling of OOH creativity, finally has some worthy competition in TD Bank. Special Builds was a hugely competitive category, but Classic really stole my heart this year. In a world increasingly driven by digital, paper still has the power to push creative boundaries, innovate and stop audiences in their tracks.

Congratulations to all the entries. You certainly made the judges work hard, and long may that continue!