News

 Alight Media, the UK’s fastest growing out-of-home media owner, has partnered with TikTok and joined their Out of Phone programme, bringing the creativity, culture, and community of TikTok beyond the mobile screen and further into the physical world in even more ways.

Dwell by Alight is Alight Media’s place-based advertising portfolio, delivering the UK’s largest single-spec, full-motion screen network. With 4,700 screens across 1,200 high-dwell social spaces, including pubs, bars and workplaces, Dwell connects brands with audiences in the places they spend more time.

TikTok ranks #1 among video and social platforms for keeping up with trends and culture (WARC), while 65% of internet users want OOH ads that look and feel like TikTok videos (TikTok Marketing Science – The Science of Out of Phone Ads).

Dwell by Alight reaches audiences across all demographics from 18–34-year-olds socialising with friends to families spending quality time together. What unites them is a shared relaxed state of mind, when they are more engaged, more attentive and open to consuming content.

TikTok’s Out of Phone programme allows partners and brands to use its content beyond the four corners of the phone screen to reach new audiences via OOH partnerships.

As a TikTok Out of Phone partner, Alight Media will:

• Amplify TikTok content across its digital network, featuring a variety of popular topics including Beauty, DIY, Entertainment, Fashion, Food, Pets, Sports and Travel.
• Offer Out of Phone sponsorship opportunities for brands seeking to align with TikTok’s creativity and cultural influence.

Alfredo Garicoche, Director of Retail and Partnerships at Alight commented: “We are delighted to partner with TikTok to bring a range of dynamic and engaging full-motion content to Dwell audiences, in the moments they are most receptive. Growing out-of-home and beyond is central to Alight, and we’re proud to be partnering with one of the world’s most influential and innovative entertainment platforms.”

Jade Walton, Director of Business Development, Global Media and Licensing Programmes, EMEA, TikTok, added: “Our partnership with Alight brings engaging TikTok content to our community off platform and in social environments in the real world. We are excited to onboard Alight to our Out of Phone programme, and look forward to building a meaningful and successful relationship together with their clients.”