News

The World Out of Home Organization has elected two new board members. Elizabeth McIntyre, CEO of Australia's Outdoor Media Association (OMA) has joined the board of the World Out of Home Organization along with Felipe Viante co-founder of b.drops and President of the Brazilian Out of Home Association (ABOOH.)

McIntyre, a former Disney executive, has proved to be a dynamic leader of Australia's Out of Home trade association, some of whose initiatives have been adopted by other trade bodies worldwide. 

Viante's b.drops is known for its leading role in indoor media covering salons, gyms, and barbershops in Brazil . Viante has also played a leading role in the on-going development of ABOOH which along with Central de Outdoor make up the two main OOH Trade Associations.

WOO President Tom Goddard says: "WOO regularly rotates its board directors and we are very fortunate in being able to recruit such high quality new members as Elizabeth and Felipe. The WOO board now has a truly global reach and this will be an important strength as we move forward."