News

Route Media is continuing to strengthen its presence at some of Wales’ most high-profile cultural and community events, using its growing Out of Home (OOH) network to help amplify important causes, celebrations and campaigns across the country.

Most recently, Route Media partnered with Pride Cymru, supporting one of Wales’ largest celebrations of equality, inclusion and community. As part of the partnership, Route Media showcased Pride Cymru creative across its digital Out of Home network, helping drive awareness and visibility ahead of the event.

Alongside event promotion, Route Media also created and delivered its own bespoke Pride-themed creative campaign, which appeared across a number of premium sites including the iconic Cardiff Central Square screen - the largest digital screen in Wales. The campaign focused on visibility, representation and celebrating the LGBTQ+ community across the Welsh capital and beyond.

In addition, Route Media proudly supported the Wales v Europe charity football match in aid of cancer awareness as back-of-shirt sponsors for Joseph’s Smile. The event brought together a mix of celebrities, former professional footballers and well-known personalities to raise awareness and funds for an important cause. Route Media supported the event through both sponsorship and promotion across its extensive Out of Home network.

Dean Jones, Sales and Marketing Director at Route Media, commented:

“Out of Home advertising has the power to make people stop, look and connect with something in the real world. Whether it’s supporting major cultural events like Pride Cymru or helping raise awareness for charities like Joseph’s Smile, we’re proud to use our network to support initiatives that genuinely matter to communities across Wales.

As a Welsh business, it’s important for us to work with organisations and events that create positive impact, bring people together and deserve visibility on a large scale.”

With a network spanning key locations across Wales and beyond, Route Media continues to partner with brands, organisations and events looking to make a lasting impression through bold, creative and strategically placed advertising.

To explore Route Media’s full Out of Home network across Wales, visit routemedia.co.uk.