News

Executive Channel Network (ECN), Europe's leading office digital out-of-home (DOOH) media owner, has launched a new website designed to support the evolving needs of advertisers, agencies and programmatic partners.

Built for today's increasingly data-driven and automated media ecosystem, the new platform brings together audience intelligence, planning resources, location insights and industry expertise into a single destination, helping media planners make more informed decisions when reaching professional audiences across Europe.

As media planning continues to shift towards audience-first strategies and automated activation, the website provides greater transparency into ECN's premium office audiences, network footprint and media capabilities across the UK, France and Germany. The platform has been designed to help advertisers better understand who they can reach, where they can reach them, and how premium office environments fit within modern omnichannel campaigns.

At the centre of the new platform is ECN's Audience Data & Planning Centre, bringing together audience intelligence, location insights and planning resources in one place. Advertisers and agencies can access a suite of tools, including ABM Matcher and Audience Builder, designed to help identify target audiences, uncover planning opportunities and build more effective campaigns using real audience data.

The website also features a dedicated Programmatic Hub, providing resources and guidance for buyers looking to activate premium office audiences through automated trading channels, alongside a Knowledge Hub containing industry insights, research, thought leadership and campaign inspiration.

Charles Parry-Okeden, Global CEO of Executive Channel Network, said:

"The media ecosystem is becoming increasingly audience-led, automated and data-driven. Our new website reflects that evolution, bringing together the insights, planning tools and activation resources advertisers and agencies need to better understand, plan and execute campaigns across premium office environments."

The launch reflects ECN's ongoing investment in data, technology and planning innovation, reinforcing its position as Europe's leading office media network and a trusted partner for advertisers seeking high-quality professional audiences.

For more information visit: www.executivechannelnetwork.com