Outsmart launches The Superpowers of Out-of-Home campaign
3rd March 2026
Why is Out-of-Home such an impactful media channel?
Outsmart, the UK trade body for the Out-of-Home (OOH) industry, today announces the launch of its latest industry promoting campaign, "The Superpowers of Out-of-Home"
The initiative, in conjunction with the IPA Outdoor Group members*, will be appearing on digital screens in relevant B2B locations across the country. It is designed to showcase the unique ability of OOH to build brands, drive search, conversation, attention and reach 98% of the UK audience.
Through simple, bold creatives, the campaign highlights why OOH remains an ‘unmissable’ medium using 5 key stats backed up by robust industry research which will appear on creatives over the coming months.
OUT LAST 'Brands on Out-of-Home have 57% stronger talkability' (Source: WPP Out of Home: The Multiplier Effect)
OUT RANK 'Out-of-Home boosts your search results by 129%’ (Source: Rapport's Standing on the Shoulders of Giants 2)
OUT SHINE 'Out-of-Home drives 52% more attention to your mobile ads' (Source: JCDecaux's 2+2=5 study)
OUT REACH 'Out-of-Home reaches 98% of the UK weekly' (Source: Route)
OUT SIZE 'Out-of-Home can amplify your brand fame by 89%’ (Source: Rapport's Standing on the Shoulders of Giants 2)
"Using the B2B targeting capabilities of Digital Out-of-Home, we can demonstrate exactly what OOH does best: grabbing attention, sparking conversation, and delivering a message that stays with you long after." said Tim Lumb, Director of Outsmart.
These are a few quick highlights, you can view all the ads and download the accompanying reports HERE
*IPAO Member participation: Posterscope, Publicis Media UK, Rapport, Talon, WPP Media OOH
Outsmart participation: Bauer Media Outdoor, Global, JCDecaux, Ocean Outdoor, Alight Media, Route Media