Skittles :: Case study archive



Skittles wanted to raise awareness of their new mobile game ‘Fruit Ninja’. Unmissable 6 sheets were used to target impulse shoppers and encourage interaction with the brand.

NFC and QR technology was utilised to encourage consumers to interact with the game. Over a 2 week period, the poster hit over 18 million individuals, with 113 million impacts.

The results were staggering. 89% of respondents thought the Motorway Service Area was an appropriate place to advertise Skittles. 73% of respondents recalled the Skittles advertisement when prompted. 80% of respondents thought the advertising message was relevant and having an NFC code was an exciting element to the campaign.

60% are more likely to try Skittles, after seeing our poster advertising. EPOS data showed a striking increase of 27% in sales of Skittles for the period of the campaign and remained the highest selling UK confectionary product during this time.

If you want to find out more, please email or give us a shout on 020 7224 3786