05th March 2018
The owner of 8 Outdoor, the UK’s fastest growing Out of Home media owner, has confirmed an investment of £11 million – the first from Asia into a digital-only UK Out of Home media owner. The funding will fuel further expansion for parent company SIS Digital Vision Limited, a market leader in Out of Home digital advertising and construction, with a growing portfolio of national and European screens.
The new multi-million-pound equity funding package from Sun Hung Kai & Co. Limited (“SHK”), an investment firm headquartered in Hong Kong, was delivered by Nash & Co Capital Limited, the specialist UK SME focused merchant bank. The funding process was led by SIS Digital Vision Limited’s first Group Chief Financial Officer, Darren Poynton, who brings over 15 years’ media industry experience to the role, having most recently been UK Group CFO at Havas Media Group. Previous roles have included UK CFO at MediaCom and European Finance Director at National Geographic Channels Europe, having started his career at KPMG, where he focused primarily on entertainment and technology clients.
The funding represents significant investment for 8 Outdoor, as it looks to build on its market leading position in UK premium roadside digital Out of Home. The company was founded in September 2015 and has since grown to be the UK’s fastest growing Out of Home media owner, with over 90 screens in 25 cities. It has recently embarked on its biggest ever trade campaign, focused around its flexible and cost-effective proposition to commercial partners.
Cennydd Roberts, Chief Executive, 8 Outdoor, said: “This is a transformative chapter for 8 Outdoor, as we continue to accelerate our business within the ever growing digital Out of Home sector. Attracting talent with the calibre of the likes of Darren to the group is a proof point of our growing market position, and this, combined with new funding, will be crucial for us this year as we enter into the next growth phase.”
The move by SHK represents the first Asian investment into a digital-only UK Out of Home media owner. Since its foundation in 1969, SHK has owned and operated market-leading businesses in financial services. Leveraging on its heritage, experience and network, the Group aims to generate long-term capital growth for its shareholders through a diverse yet complementary portfolio of businesses and investments in multiple asset classes. It is the major shareholder of leading consumer finance firm United Asia Finance and a substantial shareholder of Everbright Sun Hung Kai.
SIS Digital Vision Limited’s portfolio includes some of the world’s largest and most iconic digital advertising structures, accounting for almost 70% of all digital roadside screens in the UK. The group, which includes subsidiary companies media owner 8 Outdoor and screen integrator company SIS Digital, is a market leader in digital signage design, advertising, planning, manufacture, content management, installation and support. Clients include Transport for London, Audi, Subway, M&M’s and Harry Ramsden's and commercial advertising partners such as Talon, Posterscope, Kinetic and Rapport.
Darren Poynton, Group Chief Financial Officer, SIS Digital Vision Limited, said: “The opportunity to join such a fast moving and innovative business was really enticing, and securing this significant funding is a demonstration of the group’s ambition. With a compelling proposition and exciting future, I’m really looking forward to the rest of the year and beyond as we grow to achieve our full potential.”