News

KBH, along with its new development subsidiary Summit Digital Media, is excited to announce the launch of a brand-new out-of-home (OOH) proposition with LeShuttle (formerly EuroTunnel), installing digital screens in its Folkestone terminal.

The network offers unparalleled access to a previously untapped audience of affluent leisure travellers making their way by car through the Channel Tunnel to France and beyond.

Strategically placed throughout the main passenger terminal, as well as the ‘Flexiplus’ lounge and pet reception areas, the D6 digital screens will engage a uniquely valuable and high-dwell-time audience, transforming the LeShuttle experience into a premium platform for brands to connect with millions of consumers annually.

The network was developed and installed by Summit Digital Media, a joint venture between KBH and technology partner Scion Interactive. Summit specialises in pioneering next-generation advertising infrastructure that elevates both the brand and passenger experience.

Ian Reynolds, Managing Director, KBH, commented: “This partnership with LeShuttle represents a significant opportunity for advertisers. The terminal sees millions of passengers annually, and with dwell times that far exceed the industry average, it’s a natural fit for KBH’s portfolio of high-value targeting solutions.”

Gareth Evans, Managing Director, Summit Digital Media, added: “Summit’s goal has been to create a smart digital environment that enhances the travel experience while enabling brands to deliver creative and flexible campaigns. We’re thrilled to see this vision come to life with LeShuttle.”

Omid Golshan, Director of Strategic Partnerships, LeShuttle, said: “We’re delighted to collaborate with KBH and Summit Digital Media on this exciting new initiative. Our terminal is a unique environment where passengers have both time and attention to engage – making it an exceptional platform for advertisers to connect with a premium audience.”

The new network is now live in the UK-side terminal in Folkestone, with advertising opportunities available immediately through KBH – perfectly timed for the peak summer travel season.