Open Media expands into Northern Ireland with launch of a state-of-the-art screen in the heart of Belfast
10th June 2025
The new site is the first and only large format full-motion digital screen Belfast and is situated on Arthur Street, a focal point of the city which boasts leading retailers and some of the city’s most famous landmarks. Operated by Open Media, the screen achieves over 940,000 impressions every fortnight*, making it a prime location for advertisers looking to make an impact.
This site is in close proximity to Belfast’s Victoria Square Shopping Centre which welcomes around 16 million visitors annually and hosts leading both high-street names and premium retailers, including Flannels, Mac, JD Sports, Mango, Reiss, Rolex, & Tessuti.
At the heart of Open Media’s strategy is the Open Connect network, which offers enormous scope for future growth. Open Connect is Open Media’s premium, large-format digital network strategically placed in key high-growth cities and towns across the UK.
With the addition of Belfast Central, their Open Connect network now reaches 51 million individuals every fortnight across 25 sites.
Mike Smith, CEO at Open Media, said: "This expansion into Belfast further solidifies Open Connect's position in the market, and we are excited to see the positive impact it will have on our network. With the city's growing population and growing reputation as an iconic tourist destination, we are confident that this new site will provide unique benefits for our clients and drive success for their advertising campaigns."
The screen is now live and available to be booked for all advertisers.
For further information, visit https://openmedia.uk.com/locations/belfast-central.
*AdMobilize Data