News

JCDecaux UK has been awarded the advertising contract to manage and develop Out-of-Home advertising for Northern Trains Ltd. The 5-year contract (with the option for a two-year extension) was awarded following a competitive tender. 

Northern Trains is the largest train operating company in the North of England and the second largest in the UK, carrying over 1 million passengers every day to more than 500 stations. The contract includes major city, leisure and commuter stations including: Bolton, Blackpool, Blackburn, Bradford, Halifax, Harrogate, Manchester Oxford Road, Manchester Victoria), Meadowhall, Rochdale, Salford Central, Salford Crescent, Sunderland, Wigan and Wilmslow.

The contract covers 467 stations of which 100 stations currently carry Out-of-Home advertising across 592 advertising sites (33 digital 6-sheets, 3 digital large format screens, 59 static 6-sheets and 47 large format billboards and 450 4-sheets).

The award will strengthen JCDecaux’s market-leading position and provide new opportunities for brands to reach audiences, using the digital, creative and programmatic capabilities of Out-of-Home.

Alex Hornby, Commercial and Customer Director for Northern said: “Congratulations to the team at JCDecaux who have been awarded this contract following a competitive tender process. It’s really important that our advertising sites are well maintained and complement the overall travel experience for customers. This contract represents a significant investment in our property portfolio, and we’re excited to harness the data-driven capabilities that JCDecaux can offer.”

Chris Collins Co-CEO of JCDecaux UK said, “We are looking forward to working with Northern Trains - the largest train operating company in the North. This important contract brings new opportunities for our partners and brands in the north of England, drawing upon our commercial expertise to harness the new data-driven, digital capabilities of Out-of-Home. This award strengthens our position as the only national provider of Rail advertising and means clients can own the rail journey across the North and into key cities such as Manchester, with synergies across JCDecaux’s wider Out-of-Home network UK-wide.”

The award of Northern Trains’ contract will strengthen JCDecaux UK’s market-leading position with JCDecaux’s share of all digital Rail impressions estimated to rise from 93% to 95%*.