Boomerang Media partner with Pearl & Dean

To add Showcase, Empire and The Light cinema chains to their advertising portfolio

17th December 2021

Boomerang Media’s cinema network now totals 85 UK-based cinemas with over 880 digital advertising screens

Following the success of their VUE Entertainment partnership, Boomerang Media are delighted to announce a new partnership with Pearl & Dean’s exhibition partners including Showcase Cinemas, Empire Cinemas and The Light Cinemas, to offer in-foyer digital advertising opportunities. 


After a competitive tender process, Pearl & Dean selected leisure & entertainment out-of-home destination specialist, Boomerang Media, to manage this unique and highly valuable media opportunity. 


These latest partnerships offer brands the ability to tap into the cinema experience and position themselves alongside the big screen in 85 cinemas across the UK, through the use of over 880 eye-catching digital screens. Located in high footfall areas, the digital 6-sheet screens and large-format video walls allow multiple touchpoints throughout the cinemagoers experience, providing maximum advertising exposure. 


What’s more, campaigns can be booked around key films, and the use of digital offers the ability to schedule campaigns to play at targeted times with daypart, weekday, and weekend packs available; so, whether a campaign objective is to target families visiting during the weekend, or adults only after 7pm, Boomerang Media can help achieve those goals.


Boomerang Media’s CEO, Garfield Smith, said: “We are delighted to expand our cinema network and partner with Pearl & Dean to add Showcase, Empire and The Light cinemas to our unrivalled leisure media offering. Our partnership with VUE cinemas has been incredibly successful since it was launched in 2018 and we look forward to continuing this success across this new partnership. We are also very excited about the 2022 film slate, which will provide huge opportunities for advertisers looking to reach an engaged audience with disposable income during their leisure time.