New DOOH Network Launched at Rushden Lakes in Northamptonshire

New DOOH Network Launched at Rushden Lakes in Northamptonshire

9th November 2023

Elonex has expanded its influential UK retail park advertising portfolio with the introduction of a new network of Digital 6-sheet screens at Rushden Lakes.

Ten brand-new Digital 6-sheet advertising screens have been installed at Rushden Lakes, a revolutionary and next generation retail and leisure destination in Northamptonshire. Nestled beside 200 acres of the Nene Wetlands nature reserve and a stunning lake, Rushden Lakes hosts a variety of leading retail brands, restaurants, and entertainment venues.

Recognised as a prime 'big day out' spot, Rushden Lakes attracts a diverse and engaged audience, enjoys high footfall, extended dwell times, and an average spend per visit exceeding national benchmarks.

The catchment area of Rushden Lakes spans across Northamptonshire and beyond, reaching into Milton Keynes, Cambridge, and Leicester, serving over 500,000 residents. This broad catchment area presents an outstanding opportunity for businesses to connect with a large customer base.

Rushden Lakes is the latest addition to Elonex's portfolio of retail parks in the UK, offering exclusive Digital Out of Home advertising opportunities, and the rise in popularity of out-of-town retail and leisure destinations post-COVID has seen advertisers taking full advantage of the chance to engage with audiences in these relaxed yet extremely busy consumer environments.