News

Out Of Home audience research body Route Research has positioned itself for a step-change in its 
capabilities with two appointments.

Aidan West joins from CCData to fill a newly-created role as Data Engineer with a remit to help automate, 
wrangle and surface Route’s audience data in the most accessible manner.
He holds a Masters in Data Science and brings experience in python and cloud computing to the team. 
He will report to Ian Wyatt, Route’s Chief Information Officer.

Eda Incekara will a fill another new role as Marketing and Insight Manager, focusing on expanding Route’s 
insight resource and reporting to Euan Mackay, Route’s General Manager.
She will help to decode nuggets from the data and spread the word of Route to a wider audience. 
Previously a Senior Research Associate at Veris Insights, Eda has a degree in Neuroscience and 
Psychology from Johns Hopkins University and will bring sophisticated analysis and visualisation skills 
to Route.

Route’s Chief Executive, Denise Turner, said: “We issued an RFP earlier this year for the next contract to start from 2025.

We’ll soon be announcing the results of that process, with a solution that will take Out Of Home audience research in this country to a whole new level. These appointments signal our determination 
to underpin Route data with a best-in-class audience research capability."