News

Global has partnered with D&AD, the globally renowned organisation that celebrates and promotes excellence in creative design and advertising, to create a masterclass programme dedicated to creative excellence in outdoor advertising.

Creating Impact With Outdoor Advertising launched this week - and is free to join. It is made up of three 60-minute modules taught by award-winning ad industry experts and creative specialists including Ant Nelson (Executive Creative Director at adam&eveDDB), Natalie Lam (Chief Creative Officer at Publicis Groupe), and Nils Leonard (Co-Founder of Uncommon Creative Studio). 

The course, available through D&AD, is dedicated to outdoor advertising and will explore what makes it an exciting format for creatives. It covers topics such as marketing objectives, understanding the landscape, how to add emotion, art direction and copy, and how to leverage location. 
 
Anto Chioccarelli, Global’s Creative Solutions Director for Outdoor says of the partnership: “I’m so proud of the course we’ve created with D&AD. It’s an invaluable resource for anyone who wants to raise the bar for creativity in outdoor and create work that people notice, share, and talk about. Outdoor is a powerful format with unparalleled reach in the real world, providing a creative canvas for work that makes people stop in their tracks. Work that inspires action. Work that moves people. This course will uncover what’s possible in outdoor, it’s potential for impact, and the magic it can deliver.”
 
CEO of D&AD Jo Jackson added: “With a mission to bridge the gap between education and career, and a belief that great creative work creates better outcomes for all, D&AD is in a unique position to provide contemporary advice and support for new creatives. Coupled with Global’s expertise, and the expertise of inspiring creatives, this course is a great example of how industry experts can help the next generation thrive.”
 
For more information and to sign up to the course, which is free to join, please visit https://campus.dandad.org/courses/outdoor.