10th March 2020
OOH media owners Limited Space, Ocean Outdoor, Clear Channel and OOH media specialist Talon Outdoor are collaborating with luxury fashion magazine Girls.Girls.Girls. to celebrate women by showcasing the publication’s recent ‘Be A Lady They Said’ viral video across OOH digital screens on Sunday 8th March.
The video, narrated by Cynthia Nixon, went viral last week and achieved over 50m views within the first five days of airing. Challenging social stereotypes of what it is to ‘be a lady’, the powerful content brings female empowerment to the forefront and shines a spotlight on the impossible standards forced on women.
The collaboration with some of the UK’s top media owners will further drive exposure to the short film, utilising a bespoke edit made especially for OOH and broadcast across multiple locations throughout the UK. Displayed on a combination of iconic large format digital screens and digital 6 sheet panels, the footage will reach in excess of 5 million people on the day.
Claire Rothstein, Founder and Editor of Girls.Girls.Girls, comments: “I am delighted to work with the OOH industry to expand the broadcast of this empowering film that has touched so many people around the world. Our message is about equality for everyone and above all not to judge. Feminism and empowerment comes in many forms and we all need to work towards this common goal together. Which is why it is an honour to have this message supported by the OOH industry.
Samantha Sida, Co-Founder at Limited Space, adds: “We are very excited to announce our work with Claire Rothstein and seeing our industry come together united on such a momentous day for equality. Millions more will see this iconic short film here in the UK and across the globe as a result of this collaboration.
Danielle Finch, head of agency sales and landlord relations at Ocean, said: “Ocean’s large format, full motion digital screens are the perfect channel to shine a spotlight on such a powerful, global message for women. We are pleased to be in a position to collaborate with everyone involved by supporting this campaign.”
Frank Bryant, Group COO, Talon Outdoor Comments: “We’re really proud to be a part of this collaboration, helping to amplify and increase exposure of this powerful message. By combining an already impactful, viral social media video campaign and extending the message to Out of Home, we can reach a wider audience by harnessing the power of full motion digital OOH to amplify brand content.”