12th April 2021
Limited Space, the Retail & Lifestyle environment media specialist, has won an exclusive long-term contract with Capital & Regional (C&R) that will see the media owner deliver advertising across eight large format digital screens in the C&R retail portfolio.
The contract includes some of the UK’s top retail locations, including Hemel Hempstead, Wood Green, Walthamstow, Kingfisher, Maidstone, Luton and Blackburn; providing an additional 36million in annual footfall to Limited Space’s ‘Orbit’ digital network.
The win will see Limited Space align each site with its existing ‘Orbit’ digital portfolio of screens via the installation of Sonos speakers, delivering a completely audio-ready network to the digital out-of-home market.
Matt Carroll, Commercial Director at Limited Space said:
“This new partnership is key to Limited Space’s organic growth and development as we prepare for a strong and robust rebound in the retail space with the reopening of non-essential stores and destinations. Continuing to expand our digital coverage across the UK means we are able to give advertisers greater access to the most sought-after and affluent audiences through ‘best in show’ technology, whilst further strengthening our position in the retail media market.
We are excited to work with such like-minded and progressive partners as Capital & Regional who know the true value of delivering exceptional experiences to their visitors and recognise the role that high quality, impactful OOH can play as part of this journey.”
Callum Board, Group Commercial Manager at Capital & Regional, commented:
“Limited Space will provide our centres with state of the art technology, as we continue on our journey of offering visitors to our centres the best tailored experiences whilst at the same time providing our occupier customers with the tools and opportunities to communicate with them.”
The agreement with C&R further cements Limited Space’s position as the leader in destination media, becoming the company’s 5th major retail media partner alongside property owners such as British Land, Landsec and Savills.