The Outlook from Outsmart

Ad industry professionals pen their own love letters to OOH for the first issue of The Outlook

08th March 2016

We have launched our first report, The OutLook, a collection of love letters to the medium penned by a variety of ad industry professionals.

The report reveals that industry experts from across different disciplines and with different perspectives are equally excited and enthused by what OOH can do for advertisers, both now and in the future. As technology drives changes in consumer behaviours, OOH is enhanced, while other mediums are facing challenges and having to adapt.

The OutLook features thought leadership and commentary from leading industry figures including contributors from influential businesses including TFL, Starcom Mediavest Group and adam&eveDDB. The report also features contributions from many of today’s leading OOH operators, including Council Members, Specialists and Media Owners.

The report explores the limitless opportunities of the medium whilst showcasing why advertisers should consider OOH on every media plan. It also examines what the future holds for the medium supporting the marketing body’s belief that OOH delivers high impact, action, relevance and creativity.

Alan Brydon, CEO of Outsmart, said: “We know from our daily conversations within the media community that the medium is highly regarded and loved by advertisers and consumers alike. This report demonstrates just how much the industry believes in OOH and how it can still pack a punch in today’s evolving marketing landscape. I look forward to collaborating further with the industry over the coming year as we continue to showcase the many benefits of the medium.”

Read the full report here