News

Outdo, the UK’s fastest-growing independent outdoor media company, has appointed Luke Pelling as Sales Director, further strengthening the board, as Outdo closes yet another record year. 

With over 15 years of senior commercial and sales leadership experience, including leading sales teams at RLDatix, delivering critical software to enterprise customers globally, Luke brings considerable expertise in data-driven sales, AI transformation, and customer experience. Initially he will lead the sales strategy across Outdo’s transport and airport divisions as the business continues its rapid expansion.

The appointment comes as Outdo expects another record-breaking year in 2025, and as it invests over £250,000 in new AI and data capabilities to create innovative, intelligent and effective solutions for partners and advertisers.

Mike Brennan, CEO of Outdo, commented:
“Luke’s deep experience in tech-enabled sales and customer strategy makes him a powerful addition to our leadership team. His appointment, alongside our investment in AI, positions Outdo to continue redefining what’s possible in outdoor media.”