28th August 2025
Ocean Outdoor has won the long-term contract to operate London’s biggest banner following a competitive tender. The Out of Home (OOH) contract was awarded by Haringey Council.
Positioned directly opposite the entrance to London’s Wood Green tube station and overlooking a busy eight lane roadside junction, River Park measures 1,250 square metres.
The three-sided canvas occupies the facade of River Park House, a disused 11-storey office block. It is positioned to capture the 13 million annual commuters travelling in and out of central London via tube, bus and road.
For advertisers, the location offers high indexing professionals, reaching 30% of 18 to 34-year-olds, with an annual potential spend of £176 million[1]. River Park will deliver 650,000 impacts per fortnight (proxy impacts, source: ROUTE).
Performance footwear brand Skechers is the launch partner, with a two-week residency featuring England captain and Skechers athlete Harry Kane wearing the SKX_02. The campaign, which breaks on 28th August, was planned through Wavemaker and WPP Media.
Vicki Falconer, Wavemaker / WPP Media client lead, said: “We are incredibly excited to launch Skechers on the monumental River Park banner in Haringey. With an ambassador as iconic as Harry Kane, this exceptional location offers the ideal, high-impact canvas to celebrate the Haringey hero’s ambassadorship with Skechers right in the heart of where his journey began.”
A portion of the advertising revenue raised by River Park banner will be returned to the local authority to fund local infrastructure, amenities and community services.
Cllr Sarah Williams, Haringey Council Deputy Leader and Cabinet Member for Housing and Planning, said: “We are pleased to be in partnership with Ocean Outdoor to operate the capital’s biggest banner. The fact that we can do this in Wood Green highlights the vibrant and dynamic place that makes this part of north London so special.
“We have big ambitions to put culture and creativity at the heart of everything we do as a council, and winning the title of London Borough of Culture 2027 is a major step forward to making this a reality.
“With Local Authorities across the country facing huge financial pressures, we need to find innovative ways of raising money and funds that will be generated from advertising will benefit the council as it continues to provide the best possible services for residents across the borough.”
Ocean Outdoor UK development director Tom Ballantine said: “The addition of River Park to our London portfolio forms part of our continued drive to secure bold, premium advertising sites in the best OOH locations.”
Ocean currently operates 14 large format banners in four UK cities, eight of which are roadside and in premium retail locations in London.