News

Despite wider economic uncertainty, Outsmart, the trade body for Out of Home (OOH) advertising reports OOH advertising revenue for the third quarter of 2025 saw 4.4% growth, totalling £376.6m.

The figures, collated by PwC, reveal that Digital OOH revenue grew +3.3% and Classic OOH grew +6.5%, representing a departure from the trend of Digital growing ahead of Classic. Digital’s share of revenue remains at 67%.

On a year to date Q3 basis, the UK OOH sector has grown 1.4% with Digital and Classic both experiencing a 1.4% rate of growth in YTD Q3 2025 vs YTD Q3 2024.

Justin Cochrane, Chair of Outsmart, comments, “A strong third quarter for Out of Home  demonstrates advertisers’ continued demand for the flexibility and scale it offers.”

Click HERE to download a detailed breakdown of Q3’s OOH revenue figures.